Welcome to the Brand Standards Guide

It is increasingly important in today's higher education marketplace to create a strong, memorable brand. In order to create this strong brand identity, Chowan University must express continuity in vision and voice in all that we do.

The logo, visuals, and words we use to describe Chowan University will enable us to establish and maintain a clear, unified brand identity, both within the University community and beyond.

The Brand Standards Guide provides general guidelines for the visual and verbal articulation of the Chowan University brand, as well as specific directions for the application of our logo and related elements. We recommend that you refer to this guide whenever you develop materials that will be distributed both within the University community and to the public.

The use of the University’s name, logo, seal, etc., for any products or goods by any department, office, club, organization, or team, whether for sale or free distribution, must be approved in advance by either the Marketing and Brand Management Committee (for non-athletic groups) or the Athletics department (for athletic groups).  To request approval, complete a Marketing and Brand Management Submission.

Best Practices to Ensure Marketing and Brand Management Approval:

  • Represent Chowan in positive light
  • Use principles of good design
  • Incorporate at least two of the following three elements of the Chowan University Brand Identity (choose two):
    1. Primary Brand Colors (Chowan Blue, Navy Blue, Historic Blue)
    2. Official Logos or Marks (Institutional, Athletic, Tagline)
    3. Official Fonts (Crimson, Myriad Pro, Times New Roman, Arial)
  • Do not distort, alter, or change official logos in any way
  • Do not use retired marks or logos

To get started, download the Chowan Brand Identity Quick Reference.